On the afternoon of April 27, the Municipal Government Information Office held a press conference. Liu Min, deputy director of the Municipal Commerce Commission, introduced the preparations for the fourth "May 5th Shopping Festival". Deputy Director Xiao Yeying, Deputy District Mayor Yang Chao of Pudong New Area, Wang Nai, Deputy District Mayor of Huangpu District, Zhang Jun, Deputy District Mayor of Jing'an District, and Jin Junfeng, Deputy District Mayor of Qingpu District attended the press conference and answered questions from reporters.
1. Overall considerations on the 4th "May 5th Shopping Festival"
The 4th "May 5th Shopping Festival" is co-hosted by members of the city's leading group for building an international consumption center. By adhering to the two-wheel drive of "policy + activities", the first is to develop "new customer groups" and make full use of "foreign consumption" Increment, to create a global consumption destination. The second is to make efforts to "new supply", start the "latest and most fashionable" business card, and create a large platform for consumption agglomeration. The third is to develop "new scenarios", unleash the vitality of "big consumption", and create an urban consumption expo. Efforts will be made to make the "May 5th Shopping Festival" an important engine to restore and expand consumption to the maximum extent and to "stabilize growth" with all efforts; to become a "competition" that focuses on stimulating the innovation momentum of market entities and fostering new brands, new models, new products, and new landmarks. It has become an important functional platform and a major landmark event for Shanghai to comprehensively promote and promote the city's IP, build an international consumption center city, and launch Shanghai's "four major brands".
2. about the activity arrangement of the 4th "May 5th Shopping Festival"
The fourth "May 5th Shopping Festival" was jointly launched on the evening of April 29 with the "International Consumption Season" of the Ministry of Commerce, and the "International Consumption Center City Forum" was held simultaneously. Focusing on the theme of "Enjoy Consumption in Shanghai", coordinate the "International Consumption Season", "Global Premiere Season" and "Citywide Discount Season" to promote linkages in the five major areas of "shopping", "cultural tourism", "food", "events" and "exhibition". The series of activities will cover Labor Day, Youth Day, Mother's Day, Children's Day, Father's Day, Dragon Boat Festival and other festivals, and will last from late April to the end of June. The activity framework of this year's "May 5th Shopping Festival" is mainly "2+12+16+X": that is, holding two important ceremonies such as the launch ceremony and the achievement release ceremony, launching 12 benchmarking event IPs, and launching 16 district "One District 1 theme" activity and X field characteristic theme activities. There have been more than 1,000 activities in the city, and the 12 benchmark activities are arranged as follows:
The global new product launch season in Shanghai was officially launched on May 7 in Zhangyuan and Wujiang Road, the "No. 1 Park in the Sea" that has returned to Huanxin. There will be a group of limited-time stores for jewelry, cosmetics, clothing, shoes and hats. Jing'an, Hongkou, Changning and other districts hold Shanghai International Beauty Festival, Shanghai Trendy Life Festival, Shanghai Fashion Customization Week and other themed activities. The first Shanghai Consumer Innovation Conference will also be held to release consumer market innovation cases, a map of the brand's first store, and invite domestic and foreign industry experts, brand executives, design masters, etc. to hold roundtable forums to discuss the road to consumer innovation.
With the theme of "Shanghai at night, it's not too late to meet each other", the Shanghai Nightlife Festival opened at the BFC Bund Finance Center in Huangpu District on June 3, and held a night market with the theme of "Open Night Market" at Maple Path on the Bund. Focusing on "neighborhoods, waterfronts, and communities", activities such as national night market culture week and sports night will be launched successively during June. Each district will launch Jing'an Terrace Season, Pudong East Coast Waterfront Nightlife Experience Season, Yangpu YOUNG Night, Xujiahui Nightlife Festival, Putuo Colorful Nightlife Festival, Chongming Village Nightlife Festival and other sub-venues. Published Shanghai nightlife map, "Nightlife Dreamer" documentary, Tencent video account "Roaming Shanghai Shop Plan", Pudong Development 66 nightlife coupons, Ctrip "One River One River" night tour attractions recommendation, Meituan 24-hour vitality list, etc., jointly Light up "Night Shanghai".
Leyou Shanghai Art Season will build an integrated platform for the city's cultural museums, fine arts, and performing arts information. Relying on Leyou Shanghai's official WeChat account, it will launch Leyou Shanghai Art Season's weekly recommendations and other tweets to dynamically update the performance information of the Art Season, which is convenient The general public and tourists can obtain art information with one click.
The Shanghai Green Consumption Season kicks off at Qingpu Beaulieu World on April 29, and nearly a hundred green consumption-themed activities will be held throughout the city. With the goal of shaping the city's green consumption vane, the local standards for Shanghai's green restaurants will be released for the first time. Focus on e-commerce, shopping malls, restaurants, vegetable markets, recycling and other fields to release the "Green Consumption Action Plan", promote plastic reduction and recyclable packaging, build a green e-commerce platform, develop low-carbon recycling models, and lead a new green and low-carbon life trend. In addition, the subsidy activity for the purchase of green smart home appliances is continuing. Consumers in Shanghai who have reached the age of 18 can enjoy a one-time subsidy of no more than 1,000 yuan when they purchase qualified green smart home appliances at participating corporate stores or e-commerce platforms. subsidy.
The Shanghai Auto Quality Consumption Carnival will launch a batch of new products and new stores, and special events will be held in key auto sales areas. For example, Putuo District will gather more than 40 new energy auto brands for on-site exhibitions and sales promotions with the theme of "Companion by Car, Freedom of Travel". The "Pujiang Car Life Festival" was held in Minhang District to create an immersive and interactive car viewing and car buying experience. Various car dealership groups and platforms in the city will also carry out various promotional activities.
The Shanghai import Hi-Buy Festival was launched on May 1 at the Commercial Plaza of the National Convention and Exhibition Center (Shanghai), amplifying the spillover effect of the CIIE, and launching the same style of the CIIE around the "imported commodity theme activities" and "national commodity culture month". Product promotion, national cultural experience and other activities. For example, the National Convention and Exhibition Center (Shanghai) will hold the "Four Leaf Clover 55 Life Festival", creating five major sections including import fairs, cultural exchanges, parent-child interaction, leisure experience, and stage performances, gathering daily consumer goods, food, health care products, etc. A batch of high-quality and preferential "goods"; Hongqiao Pinhui held a series of activities of "Hongqiao International import Shopping Festival"; Waigaoqiao Group launched the "Syrian Commodity Culture Month". In addition, participating companies have launched vigorous promotional activities to actively promote the consumption of imported goods.
The Shanghai Digital Life Festival was launched on April 28 in Wanda Plaza, Wujiaochang, Yangpu District. With the theme of "Digital Consumers Love Shopping in Shanghai", various e-commerce platforms, live broadcast e-commerce bases, e-commerce service agencies, shopping malls, and brands will be launched. Enterprises and other market entities will participate together, focusing on digital life, digital business circles, digital commerce to promote agriculture, instant e-commerce, and Silk Road e-commerce to carry out characteristic convenience consumption activities, continuously stimulate new vitality of consumption, create new consumption experience, and help rural revitalization, Open up new consumption along the Silk Road, so that consumers can enjoy better and more affordable goods and services.
Shanghai Coffee Culture Week, with the theme of "Vigorous Shanghai Dream Coffee", opened in Xuhui Binjiang on May 20, and simultaneously created the city's first largest "International Coffee Life Market" and held Shanghai International Coffee Exhibition and Forum; Coffee During the Cultural Week, hundreds of brands and dozens of cultural units will hold hundreds of events and multiple online celebrity markets in 16 districts of the city. Coffee consumption and creative cultural activities will cover tens of millions of people, creating Shanghai’s unique Shanghai-style coffee. Time, showing the city's cultural charm.
Made in Shanghai Jiapinhui will be exhibited in the living room and MIX320 of 305 Wuyi Road, Changning from June 8th to 11th, with the theme of "vibrant manufacturing, fashion consumption" and a series of promotional activities aimed at promoting the growth of fashion consumption. Promote online and offline consumption of technology, fashion, and green consumer goods and services through various forms such as digital shows, new product releases, dynamic markets, dynamic vegetable markets, and fashion consumer goods industry development forums.
The Shanghai Global Food Festival was officially launched on May 20 at the Kerry Center in Jing’an. It will hold global food tours, national day-themed events, global afternoon tea awards, chef skills competitions, national trendy food culture markets, and intangible cultural heritage food. Experience and other series of activities, release the global food index, the trend of catering business in shopping centers, the list of global food landmarks, and the list of global food ambassadors. The regional venues will hold Southeast Asian Carnival, Japanese Food Carnival, Zongxia Night Food Festival and other regional special global food festivals, and carry out preferential promotional activities.
The Shanghai Diamond and Jewelry Cultural Festival was launched on May 5 at Super Brand Plaza in Pudong New Area. During the event, a series of activities in four major sections will be carried out. Mobilize diamond jewelry companies and major business districts to launch "Brilliant Jewelry Citywide Promotion" focusing on themes such as weddings, festivals, and first launches. Excavate the cultural connotation of diamond jewelry brands and products, and create a fashion consumption carnival. The 2023 Diamond Jewelry Creative Design Competition for College Students will be held to stimulate consumption growth with innovative designs. link up with jewelry exhibitions such as the "Diamond and Gem Boutique Hall" of the China International import Expo, Shanghai International Jewelry Exhibition, and Wedding Expo to promote promotions at exhibitions and stimulate new consumption momentum.
The Shanghai Sports Consumption Festival has been launched in Gongqing Forest Park and will last for two months, focusing on sports integration service consumption, with the theme of "Shanghai Sports", integrating associations, enterprises, business circles, parks, venues and other resources to create a "sports Four series of more than 100 sports consumption promotion activities, including Hi Tide, Shang Hi Exhibition, Shang Hi Fun, and Shang Hi Competition, released the Shanghai Sports Consumption Guide and Resident Sports Consumption Survey Report, forming a batch of sports benchmarking event IPs, Excavated a number of cross-border activity cases, recommended a number of sports Internet celebrity routes, and continuously stimulated citizens' enthusiasm for sports consumption.
In addition, the 16 districts will explore various characteristic resources such as new product launches, trendy landmarks, tourism and vacations, natural ecology, and industrial bases in each district to create "one district, one theme" activities. The first launch of new products in the beauty and health industry; Jinshan District focuses on "Golden Colors, Joyful Bay Area" to carry out business, travel, culture, sports, agriculture and consumption linkages, and promote the brands of "Jinshan Taste", "Jinshan Picturesque" and "Jinshan Life". Major industry associations, commercial companies, brand companies, e-commerce platforms and other market entities will also launch a number of unique themed activities. The "May 1st" holiday is approaching, and the warm-up activities for the "May 5th Shopping Festival" have started. In order to facilitate everyone's one-stop search for event information, the "May 5th Check out the "May 5th Shopping Festival" event schedule on the "One Netcom" platform, "Suibid" APP, "Shanghai Business" and "Shanghai Consumer Story" WeChat public accounts, so as to participate in and experience various exciting activities.
The "May 5th Shopping Festival" strives to become the "arena", "experimental field" and "weather vane" for Shanghai's commercial innovation and development. Approved by the municipal government, this year the city officially established the "Shanghai Business Innovation Award" selection and commendation project, sponsored by the Shanghai Federation of Commerce, and related selection activities will also be launched during the "May 5th Shopping Festival" for online and offline consumption enterprises Solicit a batch of leading innovative projects.
All departments, districts, and event organizers will do a good job in ensuring the safety of various activities, optimizing the consumption environment, and ensuring the smooth development of activities.