On December 19, the launch ceremony of the "Integrity and Business Promotion Month" in Guangdong Province in 2025 was held in Guangzhou. This month-long publicity campaign aims to deeply promote the culture of integrity, continuously optimize the business environment, and promote the expansion and upgrading of consumption. By promoting the cohesion of integrity consensus and the formation of integrity conventions in various industries and fields, it strives to create a safe and reassuring consumption environment and a fair and just business environment, and to lay a solid credit foundation for the high-quality development of Guangdong's social economy.
The event was jointly sponsored by 12 provincial-level units, including the Guangdong Provincial Department of Commerce, the Publicity Department of the Provincial Party Committee, the Provincial People's Court, the Provincial Development and Reform Commission, the Provincial Department of Transport, the Provincial Department of Culture and Tourism, the Provincial State-owned Assets Supervision and Administration Commission, the General Administration of Customs in Guangdong, the Guangdong Provincial Taxation Bureau of the State Taxation Administration, the Provincial Market Supervision Administration, the Provincial Radio and Television Administration, and the State Administration of Foreign Exchange, Guangdong Branch. The Guangdong Provincial Credit Association was the organizer.
Zhang Ping, a second-level inspection official of the Guangdong Provincial Department of Commerce, said in her speech that the "Integrity and Business Promotion Month" event in Guangdong has been held for 21 consecutive years, and the concept of integrity has taken root and flourished in the South Yue land. Moving forward, we will solidly promote the deep integration of credit construction into all aspects of promoting development and benefiting the people, focusing on three key areas of work: First, we will use credit to "strengthen the engine" and stimulate new vitality in the circulation of goods and trade; second, we will use credit to "benefit the people" and create a new environment for safe consumption; third, we will use credit to "promote co-governance" and promote a new trend of integrity and business promotion.
Guangdong has made continuous progress in deepening the construction of credit system in recent years, and has built a work pattern of overall planning, departmental synergy and extensive social participation. The construction of Guangdong Credit has been at the forefront of the country, winning the "Model Unit" of provincial credit construction in the country for six consecutive times.
At the meeting, the organizing units of the event made great efforts to promote the innovation of credit application. The promotion of "Credit Easy Loan" to help enterprises finance has authorized 3.68 million enterprises and has 1,057 financial institutions participating, providing 2,312 financial products, and promoting loans of more than 1.9 trillion yuan. Actively expanding the application scenarios of "Credit +" such as credit power application, credit medical treatment, and credit approval, implementing 109 credit application innovation "take-on-challenge" projects, and helping Guangdong's economy and society to achieve high-quality development.
Strengthening the credit supervision and standard system construction of culture and tourism, successfully evaluating 300 A-level travel agencies and 356 high-quality rural hotels (mancements) in the province, and formulating the group standard of "Credit Grading Specification for Culture and Tourism Market Enterprises", effectively enhancing the safety and peace of mind of cultural and tourism consumption.
Improve the full-chain management system of AEO at the customs, adhere to credit as the core link, run through the whole process of credit cultivation, enterprise certification, dynamic adjustment, and follow-up supervision, implement precise and differentiated management, and build a modern governance model of "credit empowerment, full-link linkage, and closed-loop management", greatly improve the efficiency of customs clearance, effectively reduce the cost of enterprise compliance, and reduce the burden and increase efficiency for 1,950 AEO enterprises in the province.
To promote the exchange and sharing of experience in integrity construction, Guangzhou and Zhongshan shared their practices and achievements in the inheritance of integrity of time-honored brands and the integration and development of "integrity+". The Guangdong branch of the Bank of China focused on the series of measures of "credit facilitates enterprises and benefits the people", showing the responsibility and commitment of financial institutions to serve the development of market entities.
At the event, the launch ceremony of the "Honesty and Integrity for Trade" co-construction initiative was also held. 14 provincial trade associations and more than 80 enterprises actively responded and jointly committed to adhere to the bottom line of honest business, actively practice the integrity convention, and lead the entire industry to create a strong atmosphere of "talking about integrity, emphasizing integrity, and abiding by integrity".
The next step is that all parts of the province will focus on the theme of the Integrity Promotion Month, carry out a variety of integrity promotion activities according to local conditions, promote the deep integration of the concept of integrity into the management and operation of market entities, and deeply popularize it among the general public, so that integrity and business become a distinct backdrop for the high-quality development of Guangdong's social economy.
