On the afternoon of April 26 , the Pudong New Area International Consumption Center Global Promotion Conference was held in the Shanghai Center Building. The three-year action plan for building an international consumption center in the new area was released . A batch of key business, travel and cultural projects and the first store and premiere projects were signed, fully demonstrating the quality and vitality of the construction of Pudong International Consumer Center. By 2025 , Pudong will initially build itself into a gathering place for international brands, a place leading fashion trends, a source of consumer innovation, and a place with the best business environment.
Zhu Zhisong, Member of the Standing Committee of the Municipal Party Committee and Secretary of the District Party Committee; Hang Yingwei, Deputy Secretary-General of the Municipal Government, Deputy Secretary of the District Party Committee, and District Mayor; Sheng Fubin, head of the customs, Yang Chao, member of the Standing Committee of the District Committee and deputy head of the district, and Bi Guiping, deputy head of the district, attended the promotion meeting.
The "Opinions of the Central Committee of the Communist Party of China and the State Council on Supporting Pudong New Area's High-level Reform and Opening Up to Build a Leading Area for Socialist Modernization" clearly requires that Pudong should become a model leader in expanding domestic demand, and give Pudong a new task of building an international consumption center. Towards this goal, Pudong is continuing to advance. Hang Yingwei said in his speech that Pudong will always insist on facing the world, and strive to create the most fashionable consumption hotspot, the most dynamic consumption space, and the most international consumption ecology, and become the first choice for world-renowned brands to debut their first stores and launch a number of themes A new landmark of consumption with distinctive and diverse formats, promotes the construction of consumption standardization in line with international and domestic standards, and strives to build a comprehensive international consumption center that gathers thousands of merchants, gathers brands, leads the trend, and buys and sells around the world.
At the promotion conference, Pudong officially announced its development goals, spatial planning, supporting policies, and key projects. During the "14th Five-Year Plan" period, Pudong implemented actions to gather global consumer brands, improve the quality of consumer landmarks, upgrade consumer formats, expand consumer platforms, empower digital consumption, integrate service and consumption development, light up consumer business cards, and The eight major action plans, including environmental optimization actions, will support four 100-billion-level goals.
It is estimated that by 2025 , the total retail sales of social consumer goods in Pudong will exceed 400 billion yuan, the revenue of the cultural, sports and tourism industry will exceed 300 billion yuan, the transaction volume of online shopping will reach 100 billion yuan, and the trade volume of cross-border e-commerce will reach 100 billion yuan. There are more than 100 enterprises, and a total of more than 1,000 first stores have been introduced .
Aiming at international consumption, Pudong introduced the " 4+6+N " consumption space guide map of the new area for the first time at the conference. " 4 " refers to 4 international consumption circles, including small Lujiazui - Shangcheng Road consumption circle, Oriental hub - Zhuqiao consumption circle, international tourist resort - Chuansha consumption circle and Nanhui New City consumption circle; " 6 " refers to 4 City-level consumer circles and 2 municipal-level consumer distribution platforms will create new landmarks for consumption, Huamu - Longyang Road consumer circles, Expo - Qiantan - Houtan consumer circles, Zhangjiang - Kenan consumer circles and Jinqiao - Senlan consumer circles will be built In the city-level consumption circle, Waigaoqiao and Yangshan will build two major distribution platforms for professional consumer goods; " N " represents N consumption nodes, including commercial retail, historical culture, tourism, ecological leisure, health care and other types of consumption nodes , build a distinctive multi-consumption scene, and improve the quality of the space environment and supporting service functions of the consumption node.
The conference also arranged for a number of key business travel and cultural projects to be signed for the first store and premiere projects. Including the Waldorf Astoria Qiantan hotel project in cooperation between Lujiazui Group and Hilton Group, the K11 Select project in cooperation between Pudong Development Group and K11 Group, the Longyang Super TOD new hub project in cooperation between Pudong Development Group and China Resources Vientiane Life , Hong Kong City Group and SCPG The Lingang commercial complex project cooperated by the Group, and the EKA Tianwu project jointly invested by CSSC Navigation and Jiayun Investment.
The first store and premiere signing projects include the premiere of the only mobile immersive theater on the Huangpu River "Legend of the Pearl", which is a collaboration between Oriental Pearl and Maoyan Entertainment, the Korean trendy brand Mardi Mercedi, which is popular on social media, and the Japanese fashion brand BEDWIN & THE that combines Eastern and Western cultural inspirations HEARTBREAKERS opened its first store in Taikoo Li, Qiantan, and one of Japan's largest conveyor belt sushi chain brands—Kura Sushi opened its first store in LaLaport, Jinqiao.
Statistics show that since the beginning of this year, the consumer market in Pudong New Area has rebounded rapidly. In the first quarter, the total retail sales of social consumer goods reached 99.1 billion yuan, a year-on-year increase of 14.5% , 9.3 percentage points higher than the city's average level . More than half of the top ten retailers in Pudong showed double-digit growth. In the upcoming "May 5th Shopping Festival", Pudong will also focus on launching five themed sections of "shopping", "cultural tourism", "food", "events" and "exhibition", bringing together more than 180 special activities . It will run from late April to the end of June .
