According to the Municipal Development and Reform Commission, on May 10, 2023, the seventh Chinese Brand Day will come as scheduled. The theme of this year's Brand Day is "Chinese Brands, Shared by the World; New Power of Brands, New Quality of Life". The activities include holding the 2023 China Brand Development International Forum and China Brand Expo.
Among them, the 2023 China Brand Development International Forum includes 1 main forum and 12 sub-forums. The China Brand Expo simultaneously builds an online and offline display platform. The offline exhibition covers an area of nearly 60,000 square meters. There are theme exhibition areas, comprehensive exhibition areas, and special exhibition areas. More than 900 local selected brand enterprises and 38 central enterprises are displayed. Held at the Shanghai World Expo Exhibition Hall; the online exhibition is based on the offline physical exhibition, setting up a preface hall on the cloud, 38 central enterprise exhibition halls on the cloud, 37 local exhibition halls on the cloud and special exhibition areas on the cloud, etc. More than 1,900 outstanding brand companies will exhibit and open online throughout the year to create a never-ending brand event. See ↓
This year's China Brand Day event is co-sponsored by the National Development and Reform Commission, the Propaganda Department of the Central Committee of the Communist Party of China, the Ministry of Industry and Information Technology, the Ministry of Agriculture and Rural Affairs, the Ministry of Commerce, the State-owned Assets Supervision and Administration Commission of the State Council, the State Administration for Market Regulation, the State Intellectual Property Office and the Shanghai Municipal People's Government.
The theme of this year's Brand Day is "Chinese Brands, Shared by the World; New Power of Brands, New Life of Quality". Associations, brand service agencies, etc. organize and carry out characteristic brand creation activities in light of actual conditions.
Among them, the 2023 China Brand Development International Forum includes 1 main forum and 12 sub-forums. The main forum invites relevant departments, local governments, well-known experts and scholars at home and abroad, and heads of brand companies to give speeches and exchanges around the theme of the event and brand development policies, theories, and innovative practices of brand building. The 12 sub-forums covered fields such as agriculture, manufacturing, and service industries, as well as topics such as expanding consumption, regional development, rural revitalization, and social responsibility.
In the offline themed exhibition area of this year's China Brand Expo, an innovative 100+ high-quality exhibition area was added, and more than 100 industry-leading innovative products recommended by various localities and central enterprises will be displayed in a concentrated manner. This year, a special exhibition area has been added, which mainly showcases successful practices in leading modern agriculture, new industries, high-quality services, rural revitalization, digital economy, and regional development through brand building.
During the event, a series of special activities will be organized on site, such as stamp collection, on-site release, on-site tour, achievement display, intangible cultural heritage inheritance, game interaction, cultural performances, etc. In addition, in light of the reality of brand building work, various localities carry out their own brand creation activities through brand salons, special promotions, matchmaking negotiations, new product releases, etc., to tell Chinese brand stories at multiple levels, from multiple angles, and through multiple channels.
Brand is an important symbol of high-quality development and an internal support for the construction of a quality power. Since 2017, my country has set May 10th as China Brand Day every year. The National Development and Reform Commission, together with relevant departments and localities, organizes a series of China Brand Day special activities, etc., to widely spread the brand development concept and unite the brand in the whole society. Develop a consensus, create an atmosphere of brand cultivation, promote the formation of a good situation in which enterprises strive to create brands, the government actively supports brands, and consumers consciously care for brands, and actively improve the effectiveness of brand building in our country.
2023 China Brand Expo on the Cloud
The 2023 China Brand Expo on the Cloud will continue to rely on new media platforms, design and build with new ideas, rely on the grand occasion of offline brand exhibitions, and innovate simultaneously to create an accompanying, The immersive cloud-connected exhibition and display platform helps to disseminate brand development concepts, gather brand development forces, and jointly create a warm atmosphere of public participation and global sharing in the cloud.
Renderings of the homepage of the 2023 China Brand Expo on the Cloud
"Extensive" coverage: enrich the design to reproduce the whole picture of the exhibition to create a "stay-at-home" exhibition viewing experience
The Cloud Expo has set up a cloud preface hall, 38 cloud central enterprise exhibition halls, 37 cloud local exhibition halls and cloud special exhibition areas, etc., while presenting offline exhibition content in a panoramic and three-dimensional manner, it breaks through Due to the limitation of time and space, the content of the exhibition is extended and expanded, and multi-dimensional interaction is carried out through graphics, audio and video, etc., to provide audiences from all walks of life with the experience of "traveling the world without leaving home". Netizens at home and abroad can learn more about the innovative achievements and domestic products brought by more than 1,900 outstanding brand companies in an immersive way, and appreciate the new achievements of Chinese companies in brand cultivation, brand building, and brand innovation through digital means. Feel the new development achievements made by all walks of life across the country.
Panoramic map of the 2023 China Brand Expo on the Cloud
"New" look: technology iterative upgrade
based on the innovation and upgrade of previous years, this Cloud Expo has greatly improved the interactivity, convenience, and ease of viewing, presenting the exhibition content in all elements and restoring the exhibition site in a panoramic manner. In order to comprehensively display the characteristics of central enterprises with the style of a big country and the brand image of various places with distinctive regional cultural heritage, the Cloud Fair has set up functions such as multi-view roaming, navigation map switching, audio commentary, hotspot interactive display, likes and comments sharing, etc., creating a Immersive viewing atmosphere. At the same time, the Cloud Fair will further unleash technological vitality, create a more distinctive "brand feast", gather outstanding achievements in my country's brand development, and inject new strength into the good image of "Quality China".
"Deep" Embedding: Empowering Brand Development and Building a Better Life
This Cloud Expo has set up the official website of China Brand Day, China Brand Consumption Festival, "Innovation 100+" and other entrances at the same time. Netizens at home and abroad can switch freely and experience the splendor of the cloud and the charm of the brand during the event in multiple dimensions. Through the official website of China Brand Day, you can grasp the fresh developments during the event at the first time, and review the historical context of China Brand Day; through "Innovation 100+", you can experience the innovative achievements of central enterprises and various regions in the process of brand development and " The treasure of the town hall”; through the China Brand Consumption Festival, you can participate in exciting activities such as brand-themed consumption promotion activities, in-depth dialogues with corporate celebrities, and live broadcasts of all-weather exhibitions.
At present, the 2023 China Brand Expo on the Cloud has been officially launched. Netizens are welcome to enter the China Brand Expo through the official website of China Brand Day and CCTV. The unique charm of the brand!
