The construction of an international tourism consumption center is one of the important contents of the construction of Hainan Free Trade Port. The overall plan for the construction of the Hainan Free Trade Port is clear: we must adhere to ecological priority and green development, focus on the construction of an international tourism consumption center, promote the deep integration of tourism, culture and sports, and cultivate new formats and models of tourism. Recently, the "High-quality Development Research Tour Theme Interview Activity" came to Hainan, and the interview team conducted field research in many places in Hainan.
How does Hainan promote the in-depth integration of tourism, culture and sports in the establishment of a national sports tourism demonstration zone, and achieve high-quality development of the tourism industry? Let's take a look at the new atmosphere of Hainan sports + tourism development.
A small surfboard leverages a billion-dollar industry
In the past, Wanning Riyue Bay was just a bay that no one cared about, but now it has become a tourist attraction where surfing enthusiasts gather, and related industries have also gathered and developed. In addition to the unique surfing conditions in Riyue Bay, how did the local area use a small surfboard to create a sports + tourism industry with a scale of tens of billions from scratch?
Li Jing is a surfing enthusiast from Xinjiang. Not long ago, the "Riyue Bay World Surfing Day" series of activities planned by her and some surf clubs in Riyue Bay attracted nearly 10,000 surfing enthusiasts from home and abroad, and related topics reached 100 million views on new media repeatedly.
But 10 years ago, when she first came here, it was a different scene.
Surfing enthusiast Li Jing: I came here on May Day in 2013, but when I came here, there might have been 10 people on the whole street. Seeing that there is a wild beach here, it is very deserted but beautiful, and I think why no one comes to such a beautiful and good place?
In fact, ten years ago, Wanning City organized and bid for a number of international surfing events. However, these events had little effect on attracting tourists and promoting tourism development, apart from increasing the popularity of Riyue Bay in the surfing circle. .
How to get surfing enthusiasts to settle down? Wanning City promoted the popularization of surfing in the local area through the government + enterprise model, and the first surfing club in Riyue Bay was born.