The annual "618" mid-year promotion is in full swing. On the 16th, the reporter visited the major bonded warehouses in Pingtan to learn about the delivery situation of the "618" promotion.
In Warehouse No. 4 of Pingtan Cross-border E-commerce Park, the staff are busy packing and packaging. These packed packages will be sent out on the same day so that they can be delivered to consumers as soon as possible.
It is understood that Warehouse No. 4 completed 940,000 orders during the first wave of "618" promotion. Lin Yibo, assistant general manager of Fujian Youhaohuo Supply Chain Management Co., Ltd., said: "After calculation, the second wave of orders is expected to be about 790,000 tickets."
While the order volume has repeatedly hit new highs, the "618" campaign has also put forward new tests for major platforms, merchants, and express delivery service companies. Lin Yibo introduced that in order to cope with a large number of orders, the warehouse will recruit a large number of temporary packing personnel in advance every year, implement two shifts of staff, and rush to order at full speed. hundreds of thousands of orders."
During the interview, the reporter found that compared with last year's "Double Eleven", this year's "618" has more orders. "From March to September, consumers have more demand for sunscreen products, and these products are the most popular among our cross-border products." Lin Yibo said that last year, sunscreen products accounted for 40% of the company's total sales.
Behind the growth of cross-border e-commerce business, it is inseparable from the active services and guarantees of relevant departments. It is reported that the No. 4 warehouse leased by Fujian Youhaohuo Supply Chain Management Co., Ltd. covers an area of 30,000 square meters. Facing the surge in orders during the "618" promotion, it still cannot meet the storage needs. Therefore, the Economic Development Bureau of the experimental zone coordinated with the surrounding warehousing sites in advance to help them complete the stocking work during the "618" period.
Zhang Shufu, deputy director of the Business and Logistics Department of the Economic Development Bureau of the Experimental Zone, introduced that this year the Pingtan warehouse can supply Wal-Mart and Sam's online Mall. In addition, beauty products will continue to be an important category for Pingtan to participate in the "618" promotion.
"This year we will continue to communicate with the customs to coordinate regulatory measures. In addition to the bonded stocking business, we hope to expand more businesses of cross-border e-commerce direct purchase imports." Zhang Shufu said.
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