In order to implement the spirit of General Secretary Xi Jinping's important speech that "e-commerce, as an emerging business format, can not only sell agricultural and sideline products, help the masses get rid of poverty and become rich, but also promote rural revitalization, it is promising", on May 19th, Guangdong Provincial Department of Commerce, The 2023 First Guangdong (Maoming) Lychee E-Commerce Consumption Festival was held in Gaozhou, Maoming, co-sponsored by the Maoming Municipal People's Government, with the theme of "Maoming Really Giving'Lychee·E Wangxi Tesco". Wang Pengfei, deputy director of the Department of E-commerce and Information Technology of the Ministry of Commerce, Shuangdehui, deputy director of the Guangdong Provincial Department of Commerce, and Wang Xiongfei, mayor of Maoming City, attended the event and delivered speeches. Nearly 200 representatives from relevant industry experts, associations, and leading e-commerce companies participated. Nearly 20 media including Guangdong Radio and Television Station, Nanfang Daily Nanfang.com, Xinhuanet, and Toutiao reported on the spot. By the end of the opening ceremony, 51,300 tons of litchi orders had been completed, with a transaction volume of 1.69 billion yuan.
Opening ceremony
Deputy Director Wang Pengfei pointed out that in recent years, Guangdong Province has vigorously developed rural e-commerce, and actively organized a series of activities such as "digital commerce to promote agriculture" such as production-marketing docking and live streaming, so that Guangdong's agricultural special products can be sold to all parts of the country on the e-commerce express train . It is hoped that Guangdong Province will take this e-commerce consumption festival as an opportunity to make better use of its own industrial and technological advantages, further unleash the innovation capability and leading role of e-commerce, drive the upgrading of consumption, promote the digital transformation of industries, and promote the quality improvement of rural e-commerce. Efficiency enhancement will bring the high-quality development of e-commerce to a new level.
Speech by Wang Pengfei, Deputy Director of the E-Commerce Department
The first e-commerce consumer festival kicks off
At the E-Commerce Consumer Festival, 38 Internet celebrities from 13 live streaming platforms including Douyin, Kuaishou, and Taobao participated in the live broadcast. At the same time, the official platform of Maoming High-quality Agricultural Products Cloud Expo was launched, attracting the enthusiastic participation of audiences inside and outside the venue; the preparatory team of Maoming Cross-border E-commerce Service Center was formally established, becoming a platform for developing digital trade and promoting the high-quality development of cross-border e-commerce Strong backing; the advanced deeds of Chen Xiaomin, a new e-commerce farmer, returned to his hometown to start a business, and received enthusiastic responses from enterprises, network anchors, and young college students; representatives of the four major groups of Douyin, Alibaba, JD.com, and SF Express pressed the start button for Maoming litchi sales.
Four major groups participate in the e-commerce consumer festival
Internet celebrity anchors bring goods on the spot
Lychee Live Matchmaking
The e-commerce consumer festival also set up Maonan, Dianbai, Gaozhou, Huazhou and other major lychee production areas, and set up three major themed sections of "Litchi Love · Origin Tour", "Lychee Red · Production and Sales Hotness" and "Lychee Fragrance · Industry Prosperity" , Carried out 14 online and offline themed activities. This e-commerce consumption festival will continue to carry out various activities of "Digital Business Prospering Agriculture", build a full chain system of online sales of Maoming litchi, form a brand IP of characteristic e-commerce activities, and contribute Maoming's strength to further promote rural revitalization.
Litchi Sales Logistics Departure Station
