Waigaoqiao Global Exchange: E-commerce will shift from internal supply to external demand
The trial operation of Waigaoqiao Global E-commerce Platform adopts a diversified development model that emphasizes both user peer-to-peer lending of foreign exchange consumption coupons and merchant franchising. This means that whether you are a direct operated partner seeking stable investment or a franchisee eager to start your own business, you can find a suitable stage here.
The global remittance coupon consumption model is also a pilot project of the global remittance. At present, it is a new consumption model that crosses the river by feeling the stones and innovates independently. It mainly stimulates overseas users' consumption through peer-to-peer lending of coupons, and introduces high-quality overseas products into China. During the trial operation period, the average monthly growth rate is 5.7%. The head of the Global Cross border E-commerce Market Department stated that the current challenge is to better balance the supply and demand relationship between suppliers and demanders. At present, the group is implementing a dual end subsidy policy, strategic adjustments, and market intervention control,
The merchant franchise is currently in the testing stage, mainly through the user franchise platform, providing high-quality products with "Chinese characteristics and cultural attributes" to be listed on the global e-commerce platform for going global. The distribution center will synchronize the products to offline channels such as the Shanghai Waigaoqiao Free Trade Zone Global Exchange Exhibition Hall, overseas supermarkets, shopping centers, as well as the global overseas version online platform. Combining its own warehousing and logistics advantages to sell its products globally through cross-border e-commerce platforms. During the trial operation period, we started to explore the second curve of our business growth through cross-border e-commerce. Expected to be officially launched in December.
For entrepreneurs aspiring to engage in global trade, Waigaoqiao Global Hub's franchise system is undoubtedly an excellent platform for entrepreneurship. By joining Waigaoqiao Global Hub, users will receive comprehensive support and assistance, including but not limited to brand authorization, supply chain management, marketing planning, training guidance, etc., greatly reducing entrepreneurial risks and improving success rates.
The strategy of global cross-border e-commerce shifting from internal supply to external demand
product positioning
Featuring Chinese characteristics and cultural attributes
1. Traditional export goods: These goods have a long export history, unique Chinese national style, and are well-known in the international market. For example, Chinese handmade carpets, handicrafts, soybeans, silk, tea, porcelain, etc.
2. Cultural products: including shadow Paper Cuttings technology, ancient silver decoration technology, antique furniture and stone tools.
3. General resource-based products, such as chicken and duck feather products, tobacco leaves, hemp, wood, etc., are highly susceptible to market influence, so export volumes may vary over different periods. If high-quality and cost-effective substitutes appear in the market, their export volume will also be greatly affected.
4. Traditional finished products: such as sugar, silk products, bamboo products, and paper.
Making products have Chinese characteristics and cultural attributes will be the core of global e-commerce platforms to create product differentiation when going global.
Full custody mode
The rapid development of cross-border e-commerce platforms overseas
As the scale of global cross-border e-commerce expands, a new generation of cross-border e-commerce platforms will rapidly develop in overseas markets, becoming an undeniable force in China. Nowadays, these cross-border e-commerce platforms are continuously expanding their global market share and have become a new choice for global consumers to shop.
The rise of global cross-border e-commerce platforms will be closely related to the innovation of business models and the rapid development of new service formats such as the "full custody model". In the fully managed mode, the platform provides one-stop services for merchants, lowering the threshold for enterprises to go global and expanding order channels. It not only provides new commercial infrastructure for overseas enterprises, but also makes them more autonomous and controllable.
Speed up and increase efficiency in cross-border logistics
Make going out to sea faster
An efficient supply chain enables rapid conversion from orders to products. How can more and more products quickly reach overseas consumers? Waigaoqiao cross-border logistics has become a key link. During the investigation, the reporter found that in order to continuously improve timeliness, more and more small cross-border e-commerce products from Waigaoqiao Global Exchange are choosing air transportation, and have accordingly created efficient and cost controllable cross-border logistics services.
After the products ordered by overseas consumers are produced, the merchant will deliver the goods to this warehouse for storage. Warehouse personnel use digital equipment to carry out shelving, picking, inspection, packaging, and outbound processes, and finally send packages to the airport for cross-border transportation. How can a warehouse achieve precision and efficiency when processing hundreds of thousands of packages per day?
Warehouse Outbound Manager Zhang Yiwen: After the customer places an order, our intelligent platform will integrate their orders according to certain rules. Our orders will be assigned to our employees for picking and outbound in the optimal combination form, thus achieving the optimal overall efficiency and cost.
