On April 27, the 2023 Guangdong Brand Consumption Festival hosted by the Guangdong Provincial Department of Commerce was grandly launched in Zhongshan. Luo Lianjin, a member of the party group of the Provincial Department of Commerce and a first-level inspector, attended the kick-off event and delivered a speech. about 100 people, including leaders of the Zhongshan Municipal Government, comrades in charge of the Municipal Bureau of Commerce above the local level, representatives of relevant industry associations, and journalists from the news media, attended the event. event.
The launching ceremony of the 2023 Guangdong Brand Consumption Festival.
Luo Lianjin said that Guangdong's brand consumption festival is at the forefront of the country. Since the launch of the "Four Seasons Consumption Festival" in 2018, it has carefully created four seasons festival consumer brand activities for six consecutive years, forming a "4+" with prominent themes and distinctive features. N” consumption activity matrix. Next, 21 prefectures and cities in the province will carry out the "one city, one festival, one IP" action to create an influential, credible, and cohesive brand of iconic consumption promotion activities, which will effectively promote new growth in consumption. He proposed that brand building should be guided by high-quality development requirements, and by innovating consumer brands, strengthening consumer quality, and improving brand image, the recognition, popularity, and reputation of consumer brands should be improved to promote high-quality and sustainable development of consumer brands.
Luo Lianjin, a member of the party group of the Provincial Department of Commerce and a first-level inspector, delivered a speech.
At the event site, all the brand IPs of consumer festivals in 21 cities in Guangdong Province were unveiled. Next, each city will focus on brand IP, link cultural tourism, sports and other departments, and start from the perspectives of "purchase, taste, travel, enjoyment, feast, taste, entertainment" respectively, combine local realities, tap characteristics, cultivate deeply, and develop content Rich and diverse consumption promotion activities will further build the brand of the Urban Consumer Festival and form a consumption supply with core values in this city.
Guangdong's "One City, One Festival, One IP" promotes the release of consumer brands.
The theme of the 2023 Guangdong Brand Consumption Festival will be "Guangdong products and good products", focusing on three key directions: expanding the supply of high-quality brands, expanding brand promotion channels, and innovating brand marketing methods to create "boutique products" made in Guangdong and "famous products" of agricultural and sideline products , Quality service "excellent products", relying on consumer landmarks, online platforms, online download media, exhibitions, combined with May Day, Dragon Boat Festival and other peak consumption seasons, carry out one city one IP, cultivate characteristic brands, launch the first store, rejuvenate time-honored brands, online celebrity live broadcast, etc., to promote the cultural stories of Guangdong brands, enhance the consumption value of Guangdong brands, and increase the influence of Guangdong brands in the domestic and international markets. The activity will continue until the end of the year.
The scene of the launching ceremony of the National Green Consumption Season and Guangdong Industry Promotion Consumption Activities.
During the event, the National Green Consumption Season and Guangdong Industry Promotion Consumption Activities were simultaneously launched. The five major industry associations in Guangdong Province, including automobiles, catering, home appliances, building materials, and chain stores, took active actions to jointly release green consumption initiatives to encourage enterprises to carry out conservation, environmental protection, and low-carbon activities. Promote green food, green catering, green home appliances, green building materials, new energy vehicles and other green commodity consumption and products, and advocate simple and moderate, low-carbon green, civilized and healthy consumption concepts.
