The "China Brand Day" event kicked off in Shanghai a few days ago. A group of outstanding Pudong enterprises in the service industry will appear at the 2023 China Service Brand Forum to showcase new achievements, new images, and new ideas in Pudong's quality-strengthening zone.
In recent years, Pudong, as the core bearing area for Shanghai to accelerate the construction of the "four major brands", has vigorously promoted brand building, established brand benchmarks, and strived to enhance brand social awareness, reputation and influence, and implement high-quality development to each high-level quality enterprise project.
Up to now, 28 companies in Pudong, including Shanghai Qingmei Green Food (Group) Co., Ltd., have obtained 31 "Shanghai Brand" certifications, accounting for 1/5 of the city's total; 4 companies including Shanghai Automotive Group Co., Ltd. evaluation of the top ten "top grade" brands with outstanding contributions; this year, the New District has guided and promoted 8 companies including Shanghai Good Industrial Co., Ltd. to carry out the cultivation of "Shanghai Brand".
Strengthen policy guidance and promote brand building in leading districts
Improve the brand building system and strengthen the guidance of quality policies. Pudong has issued relevant guidelines based on the actual situation and carried out the selection and recognition of district government quality awards. levels and core competencies.
Since the release of the "Opinions on Leading Districts", Pudong has focused on promoting high-quality development with high-quality supply. More and more people have outstanding quality awareness, excellent corporate culture, excellent product services, management level, technology research and development, and comprehensive competitiveness. Domestic and international Advanced benchmarking companies stand out.
As a model of digital transformation in the field of quality management, Weining Health Technology Group Co., Ltd. was awarded the District Mayor Quality Award. Faced with the huge challenges brought by the epidemic to many industries, the company has insight into the needs of the medical and health industry, and with innovative technology as the core, it has built a digital health platform and a new generation of medical digital products WiNEX, forming a "1+X" product ecology , providing Pudong Medical health is plugged with "wisdom wings".
Qingmei Green Food (Group) Co., Ltd., which was also awarded the District Mayor's Quality Award, is an important participant in Pudong's rural revitalization strategy. Not long ago, the company settled in Sanzao Park, the first food industrial park in Pudong, which was newly unveiled. With its resource advantages such as municipal enterprise technology center, design innovation center, modern agricultural industry research institute and 1,500 square meters modern R & D laboratory, it has driven Enterprises in the park implement technological innovation, industrial chain integration, industry standard formulation, etc., to improve brand competitiveness, and form typical cases of food brands and food industrialization with Shanghai characteristics.
