The pre-sales of the "618" shopping festival are an important signal of the recovery of the consumer market. This year's "618" shopping festival pre-sale "battle report" was recently released, and the "record" of the Xiamen e-commerce team ranked first in the province. The reporter learned from the Xiamen Municipal Bureau of Commerce that during the pre-sale period of the "618" shopping festival from May 23 to May 31, the pre-sale online retail sales of the Xiamen e-commerce team reached 1,406.501 million yuan, a year-on-year increase of 46.3%. online retail sales were 1,365.991 million yuan, a year-on-year increase of 47%.
In the national e-commerce army, Internet e-commerce companies in Fujian Province have always had an important influence in the country. According to the data, as of now, the number of Internet e-commerce-related enterprises in Fujian Province ranks second in the country, second only to Guangdong Province. Among the e-commerce teams in Fujian Province, the Xiamen e-commerce team stands out. From May 23 to May 31, during the pre-sale period of the "618" shopping festival, Xiamen's "e-commerce team" ranked first in the country's online retail sales. The province ranks first, accounting for 64.24% of the province's total.
Consumption continues to pick up this year, residents' willingness to consume continues to increase, and demand that has been suppressed for a long time is also intensively released in the big promotion activities. What new trends in consumption are reflected in the pre-sale of this year's "618" shopping festival? According to information released by the Municipal Bureau of Commerce, refinement and intelligence have become a new trend in online consumer demand.
Young people pay more attention to exquisite life and quality life, driving the rapid growth of demand for skin care and make-up, and the sales of eye cream, sunscreen, essence, cleansing, base makeup and other products are booming. It is worth mentioning that during the pre-sale period of this year's "618" shopping festival, not only skin care products sold well, but head care products also ushered in explosive growth, indicating that young people pay more attention to hair maintenance.
Smart products have also become one of the "dark horses", reflecting greater opportunities for the smart home and office industries. According to analysis, diversified demand has contributed to the rapid growth of sales of smart office supplies. The office supplies industry continues to expand product boundaries, continue to increase investment in product research and development, and continue to meet the differentiated needs of the market. At the same time, smart living appliances perfectly integrate technology and life, and smart products have entered more families during the pre-sale period of this year's "618" shopping festival.
In addition, the pre-sale of the "618" shopping festival coincides with the International Children's Day. With the upgrading of the new generation of parents' educational concepts, children's school supplies have become "frequent customers" in the shopping carts of parents. During the pre-sale of the "618" shopping festival, functional children The school supplies are outstanding.