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Chongqing Pilot Free Trade Zone tests the waters to create a new IP in the medieval market

2023-05-19 16:3210

China Business News Network On May 5, the first International Second-hand Famous Watches and Bags Exhibition and Trade Fair in Chongqing Pilot Free Trade Zone opened at Raffles City in Chongqing. At the exhibition site, more than 60 merchants from 20 provinces and cities including Shanghai, Fujian, and Guangdong participated, bringing together well-known watch and luggage brands such as Patek Philippe and Hermès, and simultaneously opened online live broadcasts and offline transactions. Representatives of leading companies and industry associations such as Hunan Naohuohu, a comprehensive service provider for luxury appraisal training, Guangzhou Wanbiao.com, the largest professional second-hand watch online trading platform in the country, and China Entry-Exit Inspection and Quarantine Association, attended the fair.

"To make full use of the first-hand policy dividends in the Pilot Free Trade Zone, in 2020, the Yuzhong District Government took the lead in approving Meida Industry to establish the 'Chongqing Second-hand Famous Watches and Jewelry Trading Market', exploring the creation of a new market that combines online and offline transactions of second-hand luxury goods The new model aims to transform the second-hand luxury goods market to normalization and standardization, effectively protect the interests of consumers, and make consumers feel at ease in consumption.” Ma Yu, general manager of Chongqing Meida Industry, said bluntly that the fair will be built into the Chengdu-Chongqing region and even the western region. The most recognizable and influential second-hand luxury watches and bags exhibition and trade fair operated in a market-oriented manner has formed a whole industrial chain of second-hand luxury goods such as exhibition, inspection, maintenance, auction, and transaction, helping Chongqing to build an international consumption center city.

According to Deng Guanghuai, Member of the Standing Committee of the Yuzhong District Committee and Deputy District Governor of the District Government, in recent years, the consumption of medieval luxury goods is in the ascendant and flourishing, growing into a trillion-dollar market. Taking this event as an opportunity, Yuzhong will further unleash the development dividend of free trade and opening up, link international consumption resources, expand medieval consumption formats, promote the gathering of fashion brands and medieval resources in Yuzhong, and enrich the diversified supply of international consumption.

Zhang Chen, chairman of the Luxury Professional Committee of the China Entry-Exit Inspection and Quarantine Association, believes that trendy brands and limited editions in the middle-aged market are very attractive to young consumers. Bags and famous watches are the two major entry points. The free trade pilot zone can start with supporting facilities The policy started to cultivate a large medieval market.

In the opinion of Wang Hu, chairman of Naohuhu Technology, "The front end of the middle ancient market can be used as an industry-university research base, the middle end has two types of trading markets, online and offline platforms and consumers, and the back end has after-sales service. The middle ancient market has great potential."


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