From March 8 to 10, 2023, the 2023 China International Fashion Expo [CHIC2023 Spring Shanghai Fashion Expo] will continue to be held in Shanghai Hongqiao "National Convention and Exhibition Center (Shanghai)". Hall 1.1, 2.1, 3, 4.1 and NH North Hall are located in the National Convention and Exhibition Center (Shanghai). Concurrently held: 2023 China International Textile Fabrics and Accessories (Spring and Summer) Expo/Intertextile, 2023 China International Textile Yarn (Spring and Summer) Expo/Yarnexo, 2023 China International Knitting (Spring and Summer) Expo/PH-VALUE and 2023 China International Household Textiles and Accessories (Spring and Summer) Expo/Intertextile home.
China International Fashion Expo (CHIC) was founded in 1993. As a large-scale and influential clothing professional brand expo in Asia, CHIC Spring Expo has 117200 square meters of exhibition area, more than 1600 brands and 127000 professional visitors. Over the past 30 years, the development of CHIC reflects the changing road of China's clothing industry, and also promotes, witnesses and achieves the growth of Chinese clothing brands. CHIC has insight into industry and market changes, combs out new demands for brand development, and constantly innovates based on market changes to grow together with Chinese clothing brands.
From the beginning to the end, CHIC Shanghai Fashion Show has been based on the core value of the product, and has used the ecological advantages of the platform to bring more effective exhibition and visit effects to exhibitors and visitors; It also always extends the exhibition function in a new form and improves the service value. Detailed overall planning, green economy exhibition concept, comprehensively upgraded service system, pragmatic and effective related activities, professional and high-quality exhibition partners create a new exhibition atmosphere and experience for exhibitors and professional visitors. Chic will integrate the achievements of the industry, gather forward-looking thinking, grasp the essence of channels, trace the origin of culture, provide in-depth services to exhibitors, and help improve brand and rebuild value.
In the spring of 2023, CHIC will trace the origin, refine the essence of culture in different dimensions around "cultural creativity", plan and design the exhibition content on this basis, and present and discuss hot topics based on "cultural value". The young Chinese consumers have a clear and clear understanding of the cultural attitude and aesthetic proposition of products, and emerging brands with high cultural recognition show sustained market activity and unique brand vitality; In essence, this is an important manifestation of Chinese consumers' cultural consciousness and cultural self-confidence in the new era.
CHIC believes that culture is the most fundamental and lasting force. CHIC Shanghai Fashion Expo will provide a fertile cultural soil to promote cooperation and value reconstruction, and work together to enhance the creativity, innovation and influence of Chinese fashion culture; It also makes CHIC once again an important force to promote cultural innovation and value creation in the clothing industry, reflecting the drive, creation and contribution to contemporary fashion. As an important cultural carrier, clothing embodies human cultural creativity and contains rich spiritual connotation; Clothing is an accurate expression of contemporary beautiful and fashionable life, reflecting contemporary life attitude and style of the times.
┃ Reconstruct new advantages
Youth is the core
only products that can resonate with young consumers in terms of values and emotions will have a future. As an important business platform connecting the market, we are well aware of its way. In 2022, CHIC Shanghai Fashion Show will reconstruct its new advantages from the three dimensions of "product, marketing and form" with the strategy of "rejuvenation". Select more brands and enterprises that meet the needs and aesthetics of young consumers to participate, and highlight and amplify their product value with clothing as the carrier; In terms of exhibition marketing strategy, through more topic planning, we can help the brand to close the distance with industry practitioners and young consumers with younger marketing media and means; At the same time, CHIC will also integrate more young elements in visual and spatial design. We always strive to create a young business scene and inject new energy and vitality into CHIC.
Experience first
We always insist on building CHIC into a fashion exhibition that pays the most attention to the experience of participants in the same type of exhibitions in China's clothing industry. Whether it is the setting of visual aesthetics, visit lines, or functional points, we have tried in various ways, but our efforts are far from enough. In 2023, CHIC will work with professional teams to make more attempts in the experience design of Shanghai Fashion Show, providing each participant with a more comfortable, humanistic and experiential communication space.
Digital enabling
The digital economy has triggered profound changes in industries and other aspects; The epidemic has also accelerated the global digitalization process, and the digital economy has become an important force leading the future economic development. The accurate grasp and matching of the real business needs of the terminal is the eternal core topic of CHIC. CHIC's investment and function improvement in digital technology aims to make demand matching more accurate and efficient. In 2023, the digital service mode of CHIC will have a qualitative leap, just to achieve convenience, speed and efficiency. In addition to service means, CHIC will also bring together all parties from the perspective of fashion industry to discuss important topics such as taking digital transformation as the core power and promoting the process of digital fashion, so as to bring directional value reference.
According to the market demand, we will focus on the all-round expansion of clothing categories in 2022; It is not only to show the panorama of Chinese clothing categories, but also to meet the rapidly changing needs of channels; CHIC2022 Spring Exhibition will be presented in 11 independent exhibitions and 3 featured exhibition areas.
CHIC Menswear Show
It is a collection of Chinese men's clothing and apparel and a model of men's life. CHIC Men's Wear Exhibition is the peak of CHIC's quality. Gather Chinese men's formal wear, business and leisure clothing brands and products, embellish them with calm, restrained, exquisite ties, shoes and other men's fashion standards, and convey the classic new look of men's elites. CHIC Men's Wear Expo helps enterprises to optimize and explore business models and channels, and helps growth enterprises to undertake various orders; In the form of theme exhibitions, trend sharing salons and other forms on the site, we link channels, media and other cross-border resources in various fields to promote the participation of men's wear to create a new high point of the brand.
CHIC Custom and Professional Costume Exhibition
Designed to meet consumers' personalized dress needs; Deepen the customization and professional wear market segments, and display the competitive products of enterprises such as customized brands, industrial customization, personalized customization, professional wear, customized accessories, customized fabrics, and customized supply chains. CHIC TAILORING has built a business platform for efficient docking between exhibitors and participating agents, customization stores, collection stores, buyers' stores, business clubs, photography agencies, investors and other channel resources, helping enterprises to expand the market, take orders and improve the reputation of enterprises. We will create a customized forum for CHIC TAILORING, analyze industry trends and hotspots, discuss opportunities and challenges facing the industry, and provide an intensive ideological collision and exchange event for customization and professional wear enterprises.
CHIC Women's Wear Show
Elegant, intellectual, modern, trendy CHIC Women's Wear Exhibition is the most dazzling. As the most important independent exhibition in CHIC, each session will attract professional visitors including agent franchisees, fashion buyers and other types to stay and linger here; Here, various styles of women's clothing commercial brands are gathered to form a rich product line in combination with new Chinese style, luxury, dresses, wedding dresses, underwear, etc., and exclusive services such as trend release, fashion speech, carpet show and channel customization are grafted on different themes; CHIC Women's Wear Exhibition, constantly exploring new business channels and integrating industry resources; Play the most feminine, gorgeous and colorful side.
CHIC Winter Fashion Show
Focus on high-end quality and lead the trend of winter clothing. CHIC Winter Fashion Show gathers high-end leather, fur and down enterprises at home and abroad to create a counterattack to the trend of luxury; Cooperate with industry authorities to present the panorama of contemporary winter clothing industry, lead the trend of winter clothing industry, promote multi-dimensional cooperation between winter clothing enterprises and cross-border resources in various fields, and improve the fashion degree and value of winter clothing. CHIC Winter Fashion Show selects high-quality suppliers for professional visitors to purchase and order, and builds a Huamei party integrating supply chain optimization, brand promotion, information exchange and channel expansion.
CHIC Supply Chain Exhibition
It is committed to building a practical and efficient cooperation platform between manufacturing enterprises and brand merchants, wholesalers and e-commerce, presenting domestic excellent apparel manufacturers in all categories, covering cashmere overcoats, woven fabrics, knitting, four seasons women's wear and many other categories, providing high-quality buyers with the most accurate purchase demand matching, and integrating the supply chain of all categories of clothing. According to the market demand, CHIC Supply Chain Exhibition has two special exhibition areas: Cowboy World and linking the Future.
CHIC Original Design Exhibition
Boost the power of fashion design and transform fashion creativity into commercial value. We are keen to catch new global consumption trends, help fashion designers reach customers widely, accurately and quickly, and transform business opportunities efficiently. The fashion design of overseas and local men's wear, women's wear, children's wear, shoes and hats, handbags, jewelry and other professional categories is selected. The products cover all kinds of styles, materials, seasons, as well as different ages, cultural circles and dress scenes, and present the current fashion attitude with diversified design language. This is a comprehensive service platform for business cooperation, purchase ordering and brand promotion between domestic and overseas original design brands, fashion studios and commercial channels, brand buyers, fashion media.
CHIC Children's Wear and School Uniform Exhibition
The best children's wear brands and products, the latest children's wear design style, the most cutting-edge children's wear fashion trends... All kinds of children's wear enterprises optimize the channel layout here, and connect with the business audience in depth and accurately; The diversified business needs such as brand communication, channel expansion, procurement and ordering are fully met here; CHIC Children's Wear and School Uniform Exhibition takes promoting the development of China's children's fashion industry as its own responsibility, covering children's wear and children's products of all ages, including children's wear, children's wear, children's wear, and children's wear. It presents the latest products and popular trends of China's children's wear in the scene of environmental protection, sports, national fashion, and street style, injecting new vitality into the development of China's children's wear industry.
CHIC Accessories, Bags and Shoes Exhibition
This is an excellent stage for the combination of boutique clothing and clothing brands. Brands and manufacturers of jewelry, hats, shoes, handbags, bags, scarves, scarves, glasses, belts, fragrances, lifestyles and other categories gathered in the "CHIC Accessories, Bags and Shoes Exhibition" in the name of fashion; It aims to become an efficient platform for China's apparel industry to place orders, cooperate with brands, promote business, integrate resources and look forward to trends; Here, we can gain insight into the development and changes of the industry, understand the trend of product design, strengthen the brand influence, and achieve diversified channel expansion.
CHIC Fashion Brand Exhibition
Founded in 2011, CHIC YOUNG BLOOD is a trade and cultural promotion platform for fashion brands. This is the most passionate and fun fashion community, which gathers various fashion items and lifestyle brands, including clothing, accessories, shoes, bags, fashion play, etc; Help them explore more business possibilities and incubate emerging brands through diversified business cooperation models. CHIC Fashion Brand Exhibition helps growth brands to develop and optimize trade channels, quickly and clearly identify market positioning, and help enterprises break through and grow; At the same time, it provides the audience with a one-stop fashion goods gathering platform to bring the most fashionable fashion experience to professionals who cater to the young market and advocate fashion culture.
CHIC Global Fashion Exhibition
This is the Nishang Overpass for CHIC to link with the international fashion stage. Match channel resources and solutions such as agents, department stores and buyers with overseas brand operation experience for overseas clothing, clothing brands and products planned to enter the Chinese market; Through "live broadcast", fashion show and other interactive ways, the brand has established extensive contact with fashion buyers, retailers, investment institutions and other cooperative resources, helping overseas exhibitors take root.
Sports Fashion
"Sports Fashion" is a new exhibition area of this CHIC. Focus on the most dynamic sports fashion clothing brands and enterprises in the Chinese market, strengthen the brand concept culture, and highlight the retail terminal performance; The injection of new online and offline channel resources will highlight the trade effect of the exhibition area, where various types of channel merchants such as brands and buyers communicate and collide.
Cowboy World
Show the new look of denim clothing and focus on the culture of tannin dressing; Gather excellent denim enterprises of various categories, and invite many professional buyers and purchasers in the denim field to the scene, creating an accurate docking platform for trade negotiations and cooperation and exchanges between exhibitors and professionals.
link to the future
Gather the innovation elements of each link of the clothing industry chain, and make them coordinated; Including lighting, consulting, software, retail space design, model hanger and other supporting resources, providing integrated innovation value, and providing clothing enterprises with full industrial chain solutions; The exhibition area activities specially planned for the needs will further build a communication and cooperation bridge between brand enterprises and supporting resources.
CHIC Global Fashion Exhibition
This is the Nishang Overpass for CHIC to link with the international fashion stage. Match channel resources and solutions such as agents, department stores and buyers with overseas brand operation experience for overseas clothing, clothing brands and products planned to enter the Chinese market; Through "live broadcast", fashion shows and other interactive ways, the brand has established extensive contact with fashion buyers, retailers, investment institutions and other cooperative resources, helping overseas exhibitors take root.
2022 China International Fashion Expo/CHIC2022 (Autumn)
Exhibition time: October 21-23, 2022 Booth location: National Convention and Exhibition Center [Shanghai]
2022 Dawan District International Fashion Expo/CHIC2022 Shenzhen Fashion Expo
Exhibition time: November 2-4, 2022 Booth location: Shenzhen International Convention and Exhibition Center [New Hall]
2023 China International Fashion Expo/CHIC2023 (Spring)
Exhibition time: March 8-10, 2023 Booth location: National Convention and Exhibition Center [Shanghai]
Organizer:
China Garment Association
China International Trade Co., Ltd
Textile Industry Branch of China Council for the Promotion of International Trade
Undertaker:
Beijing Fashion Expo International Exhibition Co., Ltd
Beijing International Trade Exhibition Co., Ltd
Exhibition service hotline: 400 775 9328
Contact: Mr. Zeng, Miss Yi, 13601121568
WeChat: expo8621 or 13601121568
Q Q： 942190015
Email: expo8621@163.com
Tel.: 021-3388539113701750828
Fax: 021-33885392
